1. Code Snippets Part of Universal Search

    7 months, 4 weeks ago

    I’ve never seen this before a code snippet as part of a Google Universal Search Result

    Sponsor:: Interested in seeing your message here, contact me to find out how.
    Related PostsUniversal Local Search and Direct NavigationSo here’s an interesting little discovery, type the following into your FF address bar
    Museum of Mod…Searching for Argentina is Not Safe for […]

    Michael Gray

  2. Using Site Search Keyword Data to Create Related Content

    7 months, 4 weeks ago

    If you have a site with a large traffic stream you can use your site search data to come up with ideas on what content to create, what products to add to your store, and what keywords to bid on. Acting early on keyword data is important no matter what site you publish.

    • PPC margins In many affiliate markets the large profits happen early when the market is still inefficient, and margins are drastically lowered as more affiliates compete. Automatically adding your internal search keywords to your PPC ad accounts allows you to arbitrage the keywords while they have a fat profit margin.
    • Organic rankings if you rank early and pick up a couple self-reinforcing links it gets much harder for people entering the field later to compete with you.

    If you have a strong brand you may be able to use internal search data to automatically create related searches, which creates relevant content on those pages.

    Ken Robinson spoke at TED about creativity and mentioned Epiphany, the name of a new book name that he was working on.

    That book has yet to come out, but enough people searched for it at Amazon.com that they added the keywords to related searches.

    And since they are first to market they are already ranking in Google. When the book comes out they will already control that traffic stream.

    This related searches tip can be used in a way that looks spammy or a way that looks legitimate. It is up to the user to decide how far they want to go with it. ;)

    Aaron Wall

  3. SEO Clients Serps- Market Stall

    8 months ago

    How many of your clients watch their keyword rankings on a daily basis ? Do you get emails saying “I’ve noticed we dropped two positions on Wed, now we have dropped another today” It’s not always easy to get across the message that continuously watching the search engine results pages will eventually drive you insane.  […]

    Dave Naylor

  4. $100 of FREE Text Links

    Recently

    The friendly folks at Tet Link Ads are offering all new customers

    Text Link Ads

  5. Calacanis Takes Call 300 Waiting

    8 months ago

    Happened to take a look at Calacanis.com today, nice USTREAM TV idea I thought. There infront of me was Jason, Sporting a rather unique green base ball cap. Broadcasting to at least 300 web participants, what an ingenious idea ! Then…. wait Jason needs to take a call?? What? Where has he gone?
    Jason are you […]

    Dave Naylor

  6. DoubleClick Not Evil

    8 months ago

    With the recent job cuts at Doubleclick I’m wondering what a “transitional role” is at Google ? There must be a high number of experienced DoubleClick staff now on the search for new roles, is it a case of Google cutting expenses for shareholders or indeed loading its financial strong arm to leverage yet more […]

    Dave Naylor

  7. Natural Link Building Top 20 Tips

    8 months ago

    With all this talk of link buying and how it can effectively cause your much valued website to drop out of the serps altogether, maybe it’s time to review your methods of acquiring links and for us to discuss the steps to take in find good websites to link to that add value to your […]

    Dave Naylor

  8. Microsoft Open XML OOXML

    8 months ago

    Microsoft’s open document format for interchangeable web documents is finally given approval from the international standards designation.
    Are we now seeing a truly open access to this standard or is it simply a case of cracking the Government and industry market place ?
    Dan Horton SEO

    Dave Naylor

  9. Inline links detectable has bought links

    8 months ago

    on Stikepoint last night Me and Mikkel, went head to head in a friendly debate which we still don’t quite agree on..
    My point of view is simple, I can see any reason why I would go to this post on cheap keywords that I did on 2nd Aug 2007, and just add a link in […]

    Dave Naylor

  10. Anonymous Google Link Hunters

    8 months ago


    Dave Naylor

  11. New Design

    8 months ago

    comments and bug reports please
    DaveN

    Dave Naylor

  12. Free Firefox Rank Checker - Check Your Google, Yahoo!, and Microsoft Search Engine Rankings

    8 months ago

    Rank Checker.

    Want to check your rankings on Google.com, international Google search results, Yahoo, and Microsoft? Try Rank Checker, our free Firefox extension which tracks your rankings, and allows you to automatically check ranking changes over time.

    If you have any questions please watch this video.

    The tool has issues with special international characters, but we are trying to get that fixed ASAP. Have any other feedback? Please leave it in the comments below.

    If you like it/find it useful, please show some love via a blog mention and on del.icio.us if you can. :)

    Aaron Wall

  13. Are You Using Twitter Yet?

    8 months ago

    While I signed up nearly a year ago, I just recently started using Twitter. As a marketer I find it both interesting and fascinating…as it is more transparent than most social networks are. People often write back and forth using @username when they want to send another person a message, which sometimes draws you into other conversations. And since everyone you follow is someone you know or related to someone else you know it is really easy to get pulled in. And the social pressure of being associated with everything you do (no anonymous domain registration here folks) prevents Twitter from becoming a spam filled mess. Maybe there is some way such a system could be applied to search?

    People can subscribe to get short blurbs from you (and whoever else they like), and the system is almost instantly self-correcting. It is the complete opposite of email spam hype marketing - if you want off the list you get off the list. If I were to spew nothing but hollow hyped up marketing messages nobody would subscribe (and many would unsubscribe). Conversely, if I help give people a laugh (and share the goodness of pearl drink worldwide) people subscribe. Next to peace and SEO, pearl drink is the best thing you can spread.

    Ok…back on topic, so where was I…. I recently started using Twitter. From a social network and marketing standpoint Twitter is worth checking out and understanding. If you would like to check it out you can sign up here, and if you want to follow me, I am awall19.

    Here are some of my favorite Twitter feeds: webgirl, Graywolf, Rae, Copyblogger, Mike McDonald, Chris Winfield, ChrisG tamar, Stuntdubl, Lee Odden, Barry, Debra Mastaler, Todd Mintz, Vanessa Fox and Danny Sullivan.

    Henry Rollins is using Twitter too!

    And by far, Neil Patel is out in front on the “people subscribed to” list, with over 8,000! I think (once he finds time to) he will finish up writing that final blog post about stopping everything else in favor of reading Twitter 23.9 hours a day. ;)

    Aaron Wall

  14. Need an SEO Consultant? Hire Jonah Stein

    8 months ago

    Finding a good SEO consultant who has enough time to take on more work is a tough job. The large SEO companies rarely have a competent employee working on your account, and the best smaller SEO firms end up spending most of their time building their own website and/or are limited in the number of clients they can take on.

    My friend Jonah Stein just shot me an email letting me know he quit working for his firm and is going it alone, which means you might be able to hire him since he has not built up a large list of clients yet, and his old clients are still with his former employer. If you are looking for a good SEO, here is Jonah’s site.

    Aaron Wall

  15. How to Hone Your Persuading Skills by Reading Biased Splogs

    8 months, 1 week ago

    I was amused and a bit irked by this irrelevant and disturbing spam post from a fluff website promoting Wealthy Affiliate. I enjoy reading material plagued with disconnects and false information like this post. You can really learn a lot from both your mistakes and others’.

    They attempted to compare The Rich Jerk, SEO Book and Wealthy Affiliate. Of course, since they are an affiliate of Wealthy Affiliate, guess who the BEST company was? The point here is that they did a poor job persuading me that the three subjects are relevant and from the same category.

    Here are the disconnects:

    1a. Rich Jerk Up-sells
    1b. Seobook.com changed its business model and market one product. This was a good move because it eliminated folks who weren’t serious about learning and keeping up with the ever changing world of SEO.
    1c. Wealthy Affiliate??? I honestly don’t see how this company is different from hundreds of sites like it.

    2a. Rich Jerk offends people as a gimmick.
    2b. Seobook.com is praised by Fortune 500 clients, best selling marketing authors, an Ivy League business professor, and countless webmasters. It’s not our job to make everyone in the world happy but we try and work our ass to give supreme value to our members.
    2c. I can’t find the USP of Wealthy Affiliate

    3a. Rich Jerk is a marketing gimmick that worked.
    3b. Seobook.com is a very active member of the SEO/Webmaster community and writes for other Technorati Top 100 Blogs, including this one.
    3c. The pop-up that attacked my screen disabled me to click further on Wealthy Affiliate

    4a. The attack on the Rich Jerk was 3 long paragraphs.
    4b. The dismissal on Seobook was a short paragraph including a positive statement about the quality of the product.
    4c. Wealthy Affiliate is God’s gift to mankind.

    I don’t know where they got the information that Seobook was free. They need to stop visiting sites that steal copyrighted content. ALSO - they admitted that they heard Seobook was good stuff.

    Persuading the Reader to Take Action

    When you hard-sell a reader, especially how terrible other products are, never mention anything positive about the subject you are lambasting and destroying. IN FACT…. When you want to persuade a person to TAKE ACTION, you need to speak in their own terms. How will this post convince a buyer? Will or can they be trusted? How will it help their buyer’s needs? What are the benefits and potential gains?

    As a newbie Internet marketer, they failed in so many levels:

    • made absolutely false statements
    • comparison of three different products further dimmed their sub-standard ability to determine relevancy, which is really what selling online is about.

    Aaron Wall

  16. If you use TLA read this..

    8 months, 1 week ago

    you know that Google is hunting and killing sites…
    do this search : Google
    so you can see 2,800,000 blogs wp-content folder ( this is a standard googledork )
    how hard would it be for Google to write a script where basically do this…
    open folder : http://www.blogherald.com/wp-content/plugins/
    fuzzy logic search for TLA_ which would return http://www.blogherald.com/wp-content/plugins/tla_44565.php
    yep thats the […]

    Dave Naylor

  17. Sponsored Links

    Recently

    Google

  18. Messing with Digg

    8 months, 1 week ago

    These are my 3 my Favourite messing with Digg tricks.. remember most diggers are stupid
    1) The 301 redirect to another page.
    Basically you 301 the page that’s been dugg to another page, with a Digg button, because most people Digg after they have left Digg and landed on your page
    2) The wrong Digg button
    basically you just […]

    Dave Naylor

  19. SEO Porn Links

    8 months, 1 week ago

    • Great interview of Ken McGaffin about keywords and market research.
    • Free open source link analysis tool from Patrick at Blogstorm, which shows how many links point at each page of your site. Using it does require setting up a MySQL database, but it is quite easy to set up and use.
    • Brian Clark wrote another great post about the trend toward membership sites. He mentioned our humble site, and tomorrow he is going a case study call with me…I hope that goes well. :)
    • John Andrews has a great comment on Sphinn about marketing strategy, and what you can learn from industrial strength black hat spam wrapped in a public relations cloth.
    • SEOMoz Survey - they surveyed a couple thousand of their members and readers and shared the results. Part of what is so interesting is not just all the data, but how good a job they do at presenting it visually.
    • YouTube launched their insights video analytics product, which allows you to see how many times a day people view your videos. Many of my videos get a hundred or a couple hundred views a day. Putting that in the context of how expensive it is to buy traffic makes me want to create about 100 more videos. $20 worth of trafic * 100 videos = $2,000 worth of daily traffic. Being on YouTube you don’t have an optimal conversion process set up, but they could be branded with intro and outro ads…and should be able to create at least a conversion or two every day.

    Aaron Wall

  20. How to Sell Remnant Ad Inventory

    8 months, 1 week ago

    ESPN recently decided to stop selling remnant ad inventory via automated ad networks / exchanges.

    “We’re heading down a path where it no longer suits our business needs to work with ad networks,” said Eric Johnson, executive vp, multimedia sales, ESPN Customer Marketing and Sales. Sources say that ESPN would like to rally support from other publishers behind this move and ultimately tamp down ad networks’ growth. Turner’s digital ad sales wing is rumored to be considering a similar move, though officials said no decisions are imminent.

    The two logical options from there are

    1. set a floor price on house content and show fewer ads to offer a better user experience
    2. look at currently hot stories, key markets in the weeks and months ahead, and market positions where you are close to leading but do not yet dominate and advertise your own products and services
    3. Advertise branded widgets that go on third party networks which help get your brand exposure on those as well. ESPN should have made an official NCAA bracket gadget rather than letting that traffic and branding and traffic go to Google
    4. add interactive features to your own site which increase brand loyalty and reduce content creation costs…which end up making the ad networks a more viable offering for back-fill content
    5. If the ad networks are too cheap buy out inventory on competing sites to further distance yourself from them as the market leader.

    All of those strategies allow you to buy market-share in your vertical on the cheap. The more of your market you own the better you will be able to sell ads for. If ESPN was 60% of the sports market Nike would be required to buy ads with them, largely based on ESPN’s terms. Part of being remarkable is about creating featured content, but an equally important piece is making sure you are branded as the leading source. There is no better place to market your content and ideas than your own site.

    Aaron Wall, contextual advertising


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