1. What Search Engine Conferences Should I Attend

    7 months, 3 weeks ago

    One of the questions I get asked frequently is “which search conferences should I attend”. Seeing as conferences end up costing you between $3500-$5000 a pop when you include travel, lodging and meals I thought I’d share my experience.
    Year 1
    if you’ve absolutely never been to search conference before start with one of the smaller shows […]

    Michael Gray

  2. IMNY Party Dani’s Strike Zone

    7 months, 3 weeks ago

    Earlier this week we had our IMNY monthly meet-up and our member Dani Horowitz was nice enough to host the event at her bowling alley Dani’s Strike Zone in Elmont NY. I have to say for bowling alley the place was pretty cool. Nice and clean, good food, and a huge party room. So big […]

    Michael Gray

  3. Make Money Online £100 a day

    7 months, 3 weeks ago

    I love a get rich quick system. Why? Because they always work !!
    I’m looking at the Casino system where you bet on red and keep doubling up until you win.
    It’s call the Martingale system and it’s such a simple system…. It is based on the probability of only losing so many times in a row […]

    Dave Naylor

  4. $100 of FREE Text Links

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    The friendly folks at Tet Link Ads are offering all new customers

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  5. When Google Gets Duplicate Content Wrong

    7 months, 3 weeks ago

    There’s lots of hand wringing among publishers about duplicate content, and how other people who are authorized to syndicate, and scrapers who aren’t often outrank the original source, when Google gets it wrong. Here’s an example in action.
    I have an agreement with Web Pro News, they can pick and choose any of my content that […]

    Michael Gray

  6. A Trip to The Google Liquor Store

    7 months, 3 weeks ago

    So I was reading the SEW blog today and came across an article from Frank Watson about Google allowing advertisers for the word vodka. While I think this might be bit of a weak argument, I’m always up for poking Google with a stick. However I think there something else to be learned from the […]

    Michael Gray

  7. How Click Arbitrage & Dirty Ad Syndication Killed Yahoo! Search Marketing

    7 months, 3 weeks ago

    Most Yahoo! Search Ad Clicks Are NOT From Yahoo!

    Danny Sullivan mentioned Efficient Frontier research which stated that 55% of Yahoo! Search ad clicks from last week were from syndication partners.

    Arbitrage Clicks Have Less Value

    If you normalize the above Yahoo! numbers you will see that search clicks convert nearly twice as well as their syndication traffic does.

    Imagine how ugly those numbers were before both Google and Yahoo! aggressively fought click arbitrage. Yahoo! let advertisers take the shaft for years and years, and only started caring this year after Microsoft’s offer to buy them out.

    Comparing Google Click Prices to Yahoo! Search Marketing Click Prices

    What type of clicks are likely to be driven by arbitrage and other syndication partners? Arbitragers are more likely to go after high value keywords, thus driving down their value. Buying a valuable keyword like “mortgage” on Google costs much more than it does on Yahoo!.

    Google AdWords Average Estimated CPC: $15.58

    From Google Traffic Estimator

    Yahoo! Search Marketing Average Estimated CPC: $4.85

    From Yahoo! Search Marketing’s keyword tool (Yahoo! Search Marketing account required)

    Default Pricing Options

    I did not enter bid prices in the above tools. Those were the default bid prices the tools suggest for mortgage. The difference in click cost is an indication of how much Yahoo! is undermining the value of their own traffic to prop up syndication partners that funnel dirty traffic through the Yahoo! Search Marketing ad network. Even when I slid the Yahoo! tool all the way to the right it said the estimated click cost was $4.98 - less than 1/3 of Google’s suggested price.

    Yahoo! has to sell 3 mortgage clicks to make as much as Google makes from 1, but Yahoo! sells a couple of those clicks through syndication partners which keep most of the ad revenue.

    Yahoo! Search Syndication Blows

    Advertisers Are Forced Into Ad Syndication

    Because Yahoo! makes it hard to opt out of search syndication they are essentially paying shoddy syndication partners 70 to 80% payout for arbitrage that builds volume, but destroys the value of Yahoo! Search.

    Put another way, a Yahoo! click for mortgage is worth the same $15 that it costs on Google, but it goes for less than $5 because Yahoo! forces advertisers to eat junk traffic too. If Yahoo! virtually killed off their syndication partnerships (at least all but the cleanest ones) their short term revenue might decrease, but their click values & click prices would sharply increase.

    Google AdWords to the Rescue?

    Google is Not a Viable Solution

    Yahoo! mentioned the possibility of syndicating Google ads if the Google ads paid more, but if they do that then Google gets Yahoo!’s best inventory while Yahoo! Search Marketing advertisers buy random mystery meat traffic. What exposure do you get from a Yahoo! Search Marketing ad account if your ads do not appear on Yahoo!? Sounds a lot like Looksmart to me.

    If They Syndicate Google Ads, Yahoo! Search Marketing Becomes a Market for Lemons

    Yahoo! already has less traffic and lower quality traffic than Google. If they outsource their best traffic to Google savvy marketers will quickly talk about how Yahoo! has low quality and you should just advertise with Google. The perception of market decay and market whispers will only accelerate the decay. When it comes time for Yahoo! to renew with Google they would have lost most of their leverage.

    Once again Yahoo! may find a way to pump their short term numbers, but it is not a strategy they should try building their business around. The first step to restoring value to their search results should be making it easy for advertisers to opt out of ad syndication. If they syndicate Google AdWords most advertisers should just opt out of Yahoo! all-together.

    What Should Yahoo! Search Marketing Do?

    What Should Yahoo! Search Marketing Do?
    ( polls)

    Aaron Wall

  8. Expired Domain Research Tool

    7 months, 3 weeks ago

    Ok this isn’t one of my tools, but it’s pretty dam neat, for years I have had a in house system plugged into the DAC in the UK great names drop all the time and grabbing them for Branding is just awesome, things Like Zippy.co.uk and Moop.co.uk even id the search engines have never seem […]

    Dave Naylor

  9. How to Perpetuate Internet Celebrity via Livetwittering

    7 months, 3 weeks ago

    So here’s a new tool for all you twitter people called Live Twittering be sure to check out my event How to Perpetuate Internet Celebrity
    Sponsor:: Need help with your SEO strategy? Try a one hour phone SEO consultation to get you on the right path.
    Related PostsCelebrity AttentionWell this is the fourth or fifth time I’ve […]

    Michael Gray

  10. SEO Plugins for Wordpress Part II

    7 months, 3 weeks ago

    Ever since my initial SEO plugins for wordpress post almost two years ago, I get asked for an updated list a few times a month. Well since we’re up to wordpress 2.5 I thought the time has come. I’ll also put some of my other favorite plugins at the end, they either enhance wordpress features […]

    Michael Gray

  11. Gala Bingo just 302 to a top 10 Google Ranking

    7 months, 4 weeks ago

    Google Hijacks are back not only the 301 but the 302 hijack, frickin awesome hey..
    This started a few Months ago, I was looking at integrating www.v10.co.uk which can handle 301 and 302 redirection tracking into MOOPand I noticed this Search term you can see the V10 link which is 302 redirect so that I not […]

    Dave Naylor

  12. Google Maps Ads Building Outlines

    7 months, 4 weeks ago

    When you view satellite images in Google Maps you can see the building, however I just noticed you can also see the building outlines in standard view. For example here’s the Long Beach Westin Hotel where SMX local was held. Look at the building behind the letter A. You can see a curved building which […]

    Michael Gray

  13. Online Slots Tournament

    8 months ago

    I love free Stuff and Jackpotcity Online Casino is running a Multi Slot Tournament : Here

    and My Favorite bit :
    Should one of your new players (acquired from May 2008 until end of tournament), win the Adventure Final, ReferBack will pay you…the affiliate…$5,000.00!!
    DaveN

    Dave Naylor

  14. Great Tits Warming

    8 months ago

     It’s little wonder the BBC keep scooping awards for their new site make over, especially with such catchy headlines:
    We can now of course rest easy that the great tits of britain respond well to warming ;)

    Dave Naylor

  15. Ad by Google on Yahoo Anwsers

    8 months ago

    I just got this emailed to me and shot over to yahoo answers, not sure if the orginal screen is a fake or not as I can’t reproduce it … but the guy say’s it true..

    when I went and did the same search i got the Normal Yahoo ads, I did notice thou when I […]

    Dave Naylor

  16. Google Webmaster Tools smoke n mirrors

    8 months ago

    It’s not often I get so pissed off that I throw something, but I’m getting close…
    I’m helping a very very small company with SEO, and we I ranked them top 10 for most of the keyword set But in the .com, they are an English company on a UK IP, but the Domain is a […]

    Dave Naylor

  17. Sponsored Links

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  18. Yes Shoemoney SEO Does Have a Future

    8 months ago

    Now Shoemoney is a friend of mine, but regarding his post SEO Has No Future today, I am forced to disagree with him. Not only does SEO have a future but judging by the number of SEO clients I am turning away, and the number of job offers I am receiving on weekly basis to […]

    Michael Gray

  19. WP Comments Referer

    8 months ago

    Wordpress Plugin Comments Referer
    Basically this will add a session based Referer to your comments, we try to catch the first entry point, any improvements let me know.
    Download the plugin here wp-refer
    Unzip the file and upload into your plugins directory, then activate ..
    Dave

    Dave Naylor

  20. Wordpress Plugin comments referer

    8 months ago

    I had this Plugin written in house because I was getting abuse on some of my early post’s .. it’s truly awesome when some one leaves a comments like “you sick f*ck how you do that to your cat” and “die f*cker” on this post shaven pussy lol..
    2’s things
    a) it’s not my cat […]

    Dave Naylor


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