as if you didn’t know ! lol
ok I want to try and show you the importance of back link .. My little German Buddy linked to me in German !.. Ya das ist gut
this was the text here used Dell beim spammen erwischt ( it means something like “Dell gets spammed” ), but check […]
hypothetical I repeat this post is hypotheatrical !
lets say that 12 months ago a group of Googlers and anonymous friends sat down to discuss how they could kill link selling and buying, without causing death and destruction to normal sites, Obviously if Google started killing sites for buying links, then the bad people would just […]
Not that I would ever actually keep score..(and if I was Matt would still be winning
Yesterday I posted reinclusion request indigo clothing
Today I have to issues an apology to Google… SORRY !
Matt Cutts Said :
and add to the list of Questions : DID YOU SELL LINKS IN THE PAST 6 MONTHS !
Re-examine […]
what do you do when you know you haven’t do anything wrong, but Google still gives you a penalty
Take http://www.indigoclothing.com/and Alex is a reader and sometimes comments on my blog, I got an IM from him today asking me to look at his site more a favour and than anything else, see you it […]
that’s what I get when I try to see the stats on www.davidnaylor.co.uk
“We have detected that your 404 (file not found) error page returns a 200 (Success) status in the header.”
really that’s new to me, because I handle it with a 301 plug in, all 404’s get logged and 301 to the root then […]
After they bid low and lost the C block of wireless spectrum Google has started talking to the media about using unlicensed whitespace. From the WSJ:
Google said that the white space, located between channels 2 and 51 on TV that aren’t hooked up to satellite or cable, offer a “once-in-a-lifetime opportunity to provide ubiquitous wireless broadband access to all Americans.” In addition, opening up the spectrum would “enable much-needed competition to the incumbent broadband service providers,” Mr. Whitt wrote.
Google has done its own white-space testing and submitted its results to the FCC in December. Philips also submitted a testing device to the agency last year, which returned satisfactory results.
Cheaper (or free) nationwide connectivity = more web users. More web users = more searches.
The other (big) piece of this, is that if Google works this deal, they will likely end up with a lot more usage data - and a strong starting point to triangulate other usage data against. With links becoming a commodity, how hard would it be for Google to find a better signal? In 5 years will they still rely on links and have 10,000 people rating content? What if they could somehow get everyone to start rating content (through usage data), and place more trust on natural looking Google user accounts with years of a natural usage profile. If they slowly mixed it into the relevancy algorithms over time who would even know they did it?
If Google does set up a free ISP think how much usage data they would have.
In that type of market, effective SEO morphs into marketing. Until that day comes keep link spamming building!
Um Hey Google can I ask why Google Grand Central isn’t part of the “Google Accounts” thing? I’m not saying turn it on by default, but at least make the systems talk to each other the way other google apps do. Heck even dodgeball (which could have been way cooler than twitter if you didn’t […]
Sometimes people think I am a cynic when I mention things like “avoid Google Analytics,” but you never really understand how Google perceives the web until they chose to try to wipe you out. Jay Weintraub recently posted about how he was permanently banned from AdWords because one of his employees accessed his company account AND their personal account from the same IP address.
A person who has access to the company’s AdWords accounts has their own AdWords account. They are a good employee and don’t work on their personal project at the office, but as a good employee they do work on your business while at home. By accessing both AdWords accounts on the same machine, Google decides both accounts are the same person despite their being different. Worst case, the employee breaks the rules with their personal account. The employer finds their campaigns stopped and can’t get them back online.
There was a point in time when some people who practiced PPC claimed that it was safer than SEO, but in the face of
it is certainly a bit harder to claim that PPC is a safe and effective long-term marketing strategy.
Worse yet though, if Google is willing to ban people paying them millions of dollars, what happens to those who publish AdSense ads and are dependant on Google for revenue as well? What happens to those who are dominating the organic rankings without paying their Google tax?
If Google connects up all that data to use against their advertisers, surely they are using the same data to hand out punishment to other parties as well. Just by using AdSense you make your business more reliant on Google (and eventually more likely to be penalized by Google). Just by using Google Analytics you are leveling the competition field for everyone except yourself. And the problem there is that you can’t get away with many of the things that your competitors do.
How many emails like this could I send out before my site would get banned?
My threshold and the threshold for Sallie Mae are two different numbers. I wonder if I offer PageRank 6 (and above) bloggers a free membership to my site if they linked to me (like Demand Media does) if I would be deemed a spammer?
As Google’s stranglehold on the web grows (Google just closed the DoubleClick deal - giving them access to a lot more affiliate data) the solution to remove yourself from risks associated with Google’s influence is to create a business that is not reliant on Google…a brand and a destination. But to do that you really need to ignore Google’s advice.
And if you are an end consumer and searcher, you are hosed already. Ads already track you and know who you are, and Google has patents to target ads to leverage and exploit your mental weaknesses:
Examples of information that could be useful, particularly in massive multiplayer online RPG’s, may be the specific dialogue entered by the users while chatting or interacting with other players/characters within the game. For example, the dialogue could indicate that the player is aggressive, profane, polite, literate, illiterate, influenced by current culture or subculture, etc. Also decisions made by the players may provide more information such as whether the player is a risk taker, risk averse, aggressive, passive, intelligent, follower, leader, etc. This information may be used and analyzed in order to help select and deliver more relevant ads to users.
Hat tip to Andy for the link to Jay’s post.
You can read a lot about what search engineers want by looking at how the search results change. You can learn a bit more by listening to how they try to guide / influence / manipulate the market while engaging in discourse. And you can learn a lot more by reading their guidelines for how they expect people to rate search quality.
The reasons that the internal communication documents are so powerful are
For organic search junkies the Google Gods have tossed us another gift. An SEO Black Hat member discovered an April 2007 Google Evaluation Guidelines document, referenced here.
In April 2007 Yahoo! Music did offer lyrics, but the official Google query evaluation guidelines from that time-frame stated
Exceptions (Scraped Content that is not Spam) Lyrics, poems, ringtones (that the user programs rather than downloads), quotes, and proverbs have no central authority. When you see pages with this content, you cannot judge it to have been copied, and the pages should not be assigned a Spam label. Unfortunately, some content is written specifically for Spam pages and you will not find it on another source.
Although you may be convinced that the intent is to deceive, if the content makes sense and appears original, you will not be able to label such pages Spam.
In a sense, if a spammer or copyright violator is the only person providing the information online for free it is not considered spam, even if it would have been deemed spam by the traditional guidelines. The same is likely true if Google is trying to work on business negotiations to own that content directly (how could they state there are no central authority sites for music lyrics when sites like Yahoo! Music offer them?).
Because Google has not partnered up with the record labels to create a Google database of lyrics somehow those copyright violations are deemed acceptible even if they would have been judged as spam under Google’s typical guidelines. And, of course, after Google creates a relationship to get those lyrics hosted on Google.com, many of those lyrics sites will indeed be deemed as spammers.
In other words, spam is only spam if it does not help Google achieve its business objectives. Who cares about the laws. Good to know.
You can compare the current query evaluation and rater document to the 2003 versions I referenced here and here.
searching for [federal trace commission] gave me my first search in site box
Sponsor:: Interested in seeing your message here, contact me to find out how.
Related PostsRemoved Site TargetingI know there were a few people who were using site targeting on this blog, and it wasn’t something I…Petco.com Banned or MIASo we’ve cleared up the algae […]
So I logged into Google Analytics this morning and I get the following message
Google Analytics why are you ruining it why? I always recommended to customers who don’t have an analytics package in place or were using sub standard analytics packages to switch to Google Analytics, without reservations, and for me to recommend Google’s products […]
So I was reading Shari Thurow’s piece on Search Engine Land “You’d Be Wise To “NoFollow” This Dubious SEO Advice” and I have to say c’mon Shari you really can’t believe that now can you …
Let’s go after the big fish first this quote:
Now I see SEO professionals moving back to a familiar strategy: building […]
So Jason is predicting that “Google will have 90% search market share in the US one year from now“, and while people may cringe at that thought, I don’t think it’s a completely unlikely scenario.
Ask is dead, IMHO Ask had a much better product they just were never effective at communicating that to the public, […]
Hey Google Maps and Google Calendar can I get a “send to Google Calendar” option … puhlease …
Of course I’m totally going to ask for a “merge with event” function next. You know it’s not like I was near Mountain View last week or anything and could have made some suggestions when I was there […]
I have been testing a new Banner - PPC tracking system it’s closed beta at the moment. but the system allows Html Banner ad’s which we split test the text you can see an example here www.davidnaylor.co.uk/v10-html-banner.html the system uses either a straight link text or 301 which of course would influence search […]
Here’s a new google UI test I’ve never seen before an expandable Google map result
Sponsor:: Need help with your blog? Check out my SEO Services for information about site optimization, and content production.
Related PostsUniversal Local Search and Direct NavigationSo here’s an interesting little discovery, type the following into your FF address bar
Museum of Mod…Local Search […]
So coming back from SMX (more on that later) I see a trackback from SEL about GWB ranking for [who is a failure].
GWB also ranks for [who is a miserable]. While Scientology no longer ranks for [dangerous cult] they do rank for [cult dangerous] and [dangerous is cult]
Now of course you can’t really expect Google […]
Fancy including a Google Chart API within your web-pages ? Well, it’s not at all difficult and Google Charting seems somewhat overlooked by Seo’s.
The charting has a limitation of 50,000 queries per day go beyond this and the API ceases to work. Web ready the format returned is PNG as a response to the URL […]
Following last year’s pillage of general web directories, Google reset the PageRank on many article syndication directories to PR3 or PR0. EzineArticles did not get edited, perhaps because they have more stringent editorial guidelines, they were a known market leader, or they were a Google case study. Just about every other article syndication directory did.
About 3 years ago I create a directory of directories so I could keep track of new directories. But very few of the directory owners considered editorial quality. Eventually they started polluting their directories with site-wide links to payday loan websites.
On the paid side some people who had success creating one low quality directory decided to create a dozen more pay for inclusion websites, often cross promoting them with discounts…after you buy one they thank you and offer you the ability to buy inclusion in the other dozen at half price.
And on the cheap end, it got to the point where lots of companies like Directory Maximizer do directory submissions for a dime to a quarter each, allowing you to space out the submissions, mix anchor text, and mix listing descriptions. And while many of these services claim to be “SEO friendly” and offer services in bulk, you can see that a search engineer might not hold the same opinion. 
By the time a technique is cheaply and reliably outsourced the value has already been diminished or will soon become worthless.
Andy Hagans used to charge $900 for doing a couple dozen article submissions, and back when he did it, it was probably worth it. He marketed it to highbrow clients who used it to promote quality website. Lower end webmasters probably could not justify paying $900 for that service.
And you could get a hand rolled product of similar quality to what Andy charged $900 for, but at a price $870 cheaper from We Submit Articles. About a month after I showed Andy that We Submit Articles website, where someone was selling services similar to his for $30, he changed his model to promote linkbait stuff, moving himself up the value chain, creating something that is much harder and more expensive to replicate.
Article submission software and article remixing software came out, only making the issue worse. Andy probably could have continued his old model for another year and been fine, but he knew that Google would eventually pull the rug out from under it. It took a while, but the article directories had their PageRank edited.
Search engineers can’t stop everything, but by the time a technique is cheaply and reliably outsourced the value has already been diminished or will soon become worthless.
When you think of the web from that perspective it is easy to see why my current business model is so much better than the old model. The community interaction allows for deeper understanding, and helps people move past using just the techniques that are quick, cheap, and easy.
Parasitic hosts and upload sites, social media sites full of spam, endless cross-referencing internal tagging, blog carnivals…all are quick, cheap, and easy. What do you think is the next quick, cheap, and easy marketing technique that Google will kill?
Don’t you be worrying about why I was searching for Scrooge McDuck now …
Sponsor:: Interested in seeing your message here, contact me to find out how.
Related PostsForbes ArticleI’m mentioned in a Forbes article about Google along with Aaron Wall and Jim Boykin Google The Double Standard of Being an Authority WebsiteIf you’ve ever been to […]