Last week’s column Aggressively Seeking Links - How Much Is Too Much sparked several comments and questions. In the past, I’ve hesitated to revisit previous columns, preferring to let them stand on their own, but this time I’d like to make an exception to clarify some of the assertions I made. In that column, I wrote…

When it comes to link building, how much is too much and how fast is too fast - Neither of these questions would have been asked in 1997, because their was no such thing as too fast or too much. But it isn’t 1997 anymore is it? And since link development now plays a prominent role in web success and failure, these questions deserve answers…

A big part of my professional life is spent teaching and training corporate clients how to become self sufficient at in-house link building and content publicity. Those readers here who have heard me speak at conferences may remember how strongly I have stated my position that to be effective over the long term, you must take as much control as possible over your link building activities, because outsourcing