There are several rarely discussed fundamental flaws to practice of linkbaiting. The most obvious flaw is that the most valuable IBLs (inbound links) for any given piece of content are completely different. Most linkbait strategies I see ignore this fundamental concept…read column at SearchEngineLand.com

How do you define link popularity? I talk daily with SEO and SEM firms, content creators, interactive agencies, marketing firms, ad agencies, PR firms, and with other consultants. It’s amazing how varied people’s beliefs are with regards to link popularity, but as different as they are, all share a common purpose. Search ranking. I rarely have a conversation related to link building or online publicity where the topic of search rank does not come up…read column at SearchEngineLand.com

So what’s your linking strategy for 2007? I mean besides get as many as possible? Maybe you’re adding link bait? Or buying links? Or ramping up your link-loaded “press releases” to six per month? Buying old sites and 301′ing them? Or maybe you want to get to the Digg homepage? Reciprocals? Three ways? Ask your college kid for a link from his .edu page? Outsource it all? Whatever your linking strategy — and there are many — one thing has not changed a bit in the 14 years I’ve been in the link building and content publicity game. Every web site has logical, natural and unique inbound link potential…read column at SearchEngineLand.com